Real Results.
Documented.
We don't rely on projections. We rely on execution. Here is exactly how we turned distressed assets into profitable engines.
Evelots
From Annual Losses to $400K+ in Profit
When we acquired Evelots, the business had been running in the red. The brand had scale potential, but it was unfocused—overextended product line, rising costs, and underperforming marketing. Rather than chasing growth, we did the opposite.
Focus First, Then Scale
- ✓ Reduced SKU count to concentrate on profitable, high-velocity products.
- ✓ Cut storage costs by holding inventory in China warehouses.
- ✓ Rebranded visual identity and optimized listings for conversion.
- ✓ Launched paid advertising only after the foundation was fixed.
"We don’t chase growth at all costs. We create clarity, fix the fundamentals, and then scale with intention."
Turned the business around immediately by cutting fat.
Profit came from purposeful cutting, not just selling more.
Gravity Razors
Lower Prices. Higher Profit.
Gravity Razors was stuck in a trap: high prices, low conversion, and compressed margins caused by factory inefficiencies and rush air freight. The root problem wasn't demand—it was structure.
Fix Cost Structure First
- ✓ Streamlined inventory ordering to eliminate rush shipments.
- ✓ Optimized factory production to materially reduce COGS.
- ✓ Eliminated wasted ad spend on low-converting campaigns.
- ✓ Result: Unlocked the ability to lower retail price.
"This wasn’t margin expansion through price increases. It was profitability through better operations."
Lowered prices to improve conversion while increasing margin.
Reduced need for aggressive ad spend to maintain sales.
See the Pattern?
We don't need your business to be perfect. We need it to have potential. If you have a product people love but operations are dragging you down, let's talk.
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